Our Story

Choose is a story of friendship and passion, founded in 2016 by three childhood friends - Timothée, Thibaut, and Vincent who combined their expertise in design, high-end brands, and technology. Since 2017, following the closure of Colette in Paris, the three friends pursued one goal: to create an experience as impactful as Colette’s, one that shines a light on creative brands. With relentless energy, they tested, refined, and brought Choose to life. Launched initially as a product discovery platform, Choose evolved in 2019 to redefine the concept of ephemeral sales. The founders believe that what today’s shoppers crave is discovery, convenience, and keeping up with the latest emerging brands. So, they built an innovative mobile app tailored to this new audience - a daily drop of cutting-edge brands that clients can shop from right at their fingertips! Today, Choose continues to highlight exceptional brands and champion positive initiatives, shaping a future-focused shopping experience.