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Our history

Timothée, Thibaut and Vincent, childhood friends, have always wanted to get involved in a project that makes sense. Saddened by the closure of colette in 2017, they set out to build such a memorable experience. Their goal: to make people discover incredible brands and stories. This is how Choose started. They design it for their generation: simple, human and with an amazing customer success. Today and on a daily basis, Choose highlights beautiful brands which have meaning, values and above all reflect on the world of tomorrow.


  • Fast delivery

  • Free returns

  • Secure payment

  • Kind customer service