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Your Gateway to Independent Shops

Discover and shop brands you've never heard of directly on our app. No need to scroll Instagram forever to find cool brands, Choose curates them for you.

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Welcome! Here’s $20* to spend from SONIAETCAETERA

Input the code on the checkout page.

SONIAETCAETERA

*Must spend $40 excluding shipping fees

Here’s our best products

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Spotlighting the stories, values, and missions of the brands we carry is at our core

  • Made in France
  • Eco-friendly
  • Handmade
  • Social Good

And more...

Love Letters from Our Customers

4,7 on Apple Store

Upcoming brands

Each brand is available on Choose for a limited time, with new brands dropping daily for you to discover.

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Sowe Biarritz

Funkie

Umbra

Le Mini Macaron